This article demonstrates how to use artificial intelligence in order to perform keyword research for search engine optimization. Watson cognitive actions are leveraged in order to decompose keywords from competitor websites. Keywords are compiled into a dataset in order to provide better insight into potential SEO strategy.
This post demonstrates how to perform a cognitive keyword extraction against natural language text data in Flow. In this worked example I show how to use the artificial intelligence actions to process unstructured text values. The artificial intelligence actions are used to deduce all-important keywords, analyze sentiment towards those keywords, and compute emotion distribution scores for each string extracted from the natural language text. The concepts examined in this post teach a powerful technique which can be used to develop advanced cognitive workflows against any data source.